Marketing

  • What B2B Marketers Can Do With Online Video

    B2B marketers are finding new ways to support sales and achieve marketing objectives using online video:
    • Use customer testimonial content to drive purchases. 65% of daily Internet users consume video content online.
    • Make case studies more exciting and believable with videos of customers.
    • Stay on the forefront of buyers' product and service evaluations with in-depth information that is immediately accessible.
    • Rebroadcast executive speeches and announcements.
    • Provide demonstrations of products as well as information functionality and applications.
    • Create a trusted relationship through webinars and educational broadcasts that provide real substantive content for customers.

  • CastGlobe for B2B Marketing

    CastGlobe puts marketing teams and agencies in the driver seat for online video initiatives:
    • Publish customized, branded video players and mini-sites quickly and easily.
    • Enable viral distribution of your video content that is easily tracked.
    • Get clear metrics on the performance of your video content.
    • Deploy without costly investments in software and equipment.
    • Deliver the high-quality experience your customers expect.


  • What B2C Marketers Can Do With Online Video

    B2C marketers are using video to turn their websites into more powerful branding vehicles:
    • Demonstrate complex and high interest products through video. More than two-thirds of consumers say they research products online before heading to the store, which will translate to more than $1 trillion of offline sales influenced by Internet browsing by 2011.
    • Create video campaigns to connect with customers and develop awareness of brand attributes. More than three-quarters of the total US Internet audience (75.7%) views online video.
    • Redistribute the ads that caught customers' interest on TV.
    • Advertise in online video. 53.6% of online video viewers recall seeing in-stream (pre-, mid-, post-roll) ads in content they've watched.
    • Provide compelling content for viral messages and consumer sharing. 57% of online video viewers share links to the videos they find online with others.
    • Build brand awareness through entertaining content and content that communicates your brand attributes to consumers.

  • CastGlobe for B2C Marketing

    CastGlobe puts marketing teams and agencies in the driver's seat for online video initiatives:
    • Publish customized, branded video players and mini-sites quickly and easily.
    • Enable viral distribution of your video content that is easily tracked.
    • Get clear metrics on the performance of your video content.
    • Deploy without costly investments in software and equipment.
    • Handle the large spikes in traffic driven by major advertising buys.

  • What Corporations Can Do With Online Video

    As the global market continues to expand, Corporations are discovering new and innovative ways to liaison between an organization and its public:
    • Strategically communicate to audiences through public relations and advertising. More than three-quarters of the total US internet audience (75.7%) views online video.
    • Ensure effective and timely dissemination of information.
    • Present a coherent corporate identity and philosophy. 65% of daily internet users consume video content online.
    • Develop a sophisticated approach to global communications.
    • Ensure an appropriate and professional relationship with the press, including quick, responsible ways of communicating in a crisis.

  • CastGlobe for Corporations

    CastGlobe empowers organizations to bring its values to life through video in communicating with employees, extended audiences, the press, and customers:
    • Publish content quickly and easily without complex technology requirements.
    • Stay current with fast moving technology shifts without additional investments.
    • Manage to specific budgets without risks of expensive cost overruns.
    • Get clear metrics on the performance of your video content.
    • Deliver a high-quality experience that communicates your message.