Video Advertisement 
Media
Media
Media
- Networks are taking their video content online to grow their business:
- Drive on-air tune-in, promotions and brand building.
- Grow new revenue streams
- Reach new audiences
- Leverage existing content
- Expand advertising options with full episode distribution
- Dozens of major networks and broadcasts use the unique capabilities of CastGlobe designed for programmers:
- Integrate with your existing video production system
- Control your brand experience
- Bring new video players and content to market extremely fast
- Automate release windows and publishing schedules
- Use in-depth reports to understand your online video business
- Drive revenue with a wide range of ad formats and targeting options
What Newspapers Can Do With Online Video
- Newspapers are reaching new readers through online properties and video:
- Extend reach to shifting audience needs. Over 33% of US online users ages 12-64 watch online video news stories regularly.
- Increase online ad inventory and revenue. By 2011, Web video will generate $4.74 billion in revenue.
- Syndicate content to and from services, partners and sister networks.
- Publish video content to complement articles. 43% of Web users age 18-29 say they watch news videos.
- Drive growth in offline media including on-air tune-in and newspaper subscriptions by increasing the awareness of these products and their relevancy with online consumers.
- CastGlobe works with dozens of newspapers around the world giving them the ability to compete in the changing landscape of online journalism with targeted functionality:
- Bring your existing producers into video with easy-to-use online production tools.
- Eliminate the need for complex and expensive hardware with turnkey content management, publishing, and delivery.
- Create branded video players quickly and easily that can be integrated into your site.
- Keep up with the 24-hour news cycle with fast publishing capabilities.
- Drive revenue with a wide range of ad formats and targeting options.
- Magazines are leveraging their deep editorial skills and brands to connect to readers in new ways online:
- Create new value in online properties. In February 2008, 135 million US Web users spent an average of 204 minutes, per person, viewing online video.
- Increase online ad inventory. Internet advertising expenditures in the US grew to $16.8 billion in 2006.
- Syndicate to and from related publications and affiliates.
- Enhance feature stories with video programming.
- Reach niche audiences through viral video sharing. The number of women who use online video has increased 120%.
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CastGlobe for Magazines
CastGlobe works with major magazine groups in the US and Europe to bring video into their online properties and extend the reach of the editorial and advertising with key functionality:- Bring your existing producers into video with easy-to-use online production tools.
- Eliminate the need for complex and expensive hardware with turnkey content management, publishing, and delivery.
- Create branded video players quickly and easily that can be integrated into your site.
- Reach niche audiences through managed and tracked viral sharing options.
- Drive revenue with a wide range of ad formats and targeting options.
- Labels and bands are using online video to create revenue streams and drive music sales:
- Publish music videos on artist sites and destinations. Entertainment online video grew by 216.3% in 2007.
- Reach new audiences through widgets and social networks. Among online consumers age 18-24, 53.1% say they seek out music videos.
- Distribute content to fan and niche music sites. More than 40% of the US online video audience watch clips of five minutes or less, consisting of news, movie trailers, music videos and TV shows.
- Rebroadcast entire concerts and interviews. 16% of adult Internet users say they watch full-length programming.
- Drive new revenue growth through advertising. By 2011, Web video will generate $4.74 billion in revenue. CastGlobe for Labels & Artists
- CastGlobe offers features uniquely suited to the needs of the music industry:
- Publish new video players quickly and easily with standard templates.
- Build customized video player experiences that match unique artist brands.
- Leverage a turnkey service that doesn't require any additional technology investments.
- Drive new revenue streams through integration with ad servers and networks.
- Reach music lovers through social networks, widgets, and controlled viral distribution.
- Websites are creating new ad inventory and driving engagement and growth with online video:
- Deliver high-quality video experiences that integrate with your existing site.
- Build new audiences and retain existing ones. 137 million active online viewers watch video, a 60% increase since 2003.
- Develop new inventory for advertisers. Internet advertising expenditures in the US grew to $16.8 billion in 2006.
- Syndicate content to and from other media companies.
- Increase page views and time spent on a page.
- Drive traffic to your site through syndication and viral distribution.
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CastGlobe for Websites
Many of the world's most popular websites use CastGlobe to deliver their video to consumers because of the platform's distinct capabilities:- Integrate with your existing CMS and workflow to bring video into your site.
- Publish new video players quickly and easily with standard templates.
- Build customized video player experiences that match the specific needs of your site.
- Quickly transition existing producers into video programming with easy-to-use tools.
- Deliver the scalability, reliability and performance your site demands.
- Leverage a turnkey service that doesn't require any additional technology investments.